Google Marketing Platform

AI-Operated Marketing Creative icon
Architecture

We help businesses measure, optimize, and grow through data-driven strategy, automation, and AI-powered analytics — delivering faster performance and measurable profit.

Featured solutions

  • + AI for Marketing

    - Apply Gemini AI to automate creative, predict bid efficiency, and optimize campaign performance

  • + Sustainable Measurement & Privacy

    - Build a future-proof measurement stack with GA4, Server-Side Tagging, and Consent Mode v2

  • + App Growth

    - Optimize engagement and retention with Firebase, behavioral analytics, and deep links

  • + Conversion Optimization

    - Improve UX and conversion rate with experimentation and data-AI analysis

  • + First-Party Data Activation

    - Connect CRM and analytics via BigQuery pipelines and Customer Match

  • + Marketing Intelligence Dashboards

    - Unify data from Looker, GA4, Ads, and Cloud for a single source of truth

LionTech design team
SOLUTIONS
01.

AI for Marketing

Artificial intelligence is reshaping the entire digital marketing landscape.
From behavior prediction and creative automation to bid optimization, LionTech brings AI into every stage of the marketing journey — personalizing experiences and lifting return on investment.

AI AutomationPredictive BiddingGemini API
Creative IntelligenceSmart Targeting
Marketing measurement report
02.

Conversion Optimization

LionTech combines UX design, site speed optimization, and data-driven experimentation to increase conversion rates.
We improve measurement performance with A/B testing, journey analytics, and GA4-based optimization.

UX & PerformanceA/B TestingSite SpeedFunnel AnalyticsGA4 Tracking
Audience activation strategy
03.

App Growth & Engagement

As mobile usage rises, app measurement and analytics are mission-critical.
LionTech helps you track in-app behavior, optimize retention, and activate audiences via Firebase and deep linking.

Firebase SDKDeep LinkingApp AnalyticsUser Retention
App Monetization
Optimize marketing with AI
04.

Data Security & Durability

Data protection is the foundation of modern marketing.
LionTech implements privacy-first measurement with GA4, Server-Side Tagging, and Consent Mode v2 — ensuring compliance while maintaining marketing effectiveness.

GA4 Server-Side TaggingCapability Building
Consent Mode v2Data ComplianceSecure Measurement
Training and capability development
05.

Customer Data Platform

LionTech’s CDP connects data from every touchpoint — website, app, CRM, and ads — to build a 360° view of the customer.
We help unify, enrich, and activate data across your entire marketing and cloud ecosystem.

BigQueryCRM IntegrationData ActivationCustomer 360
First-Party Data
Marketing measurement report
Workflow

OUR
MARKETING ENGINEERING PROCESS

01

Discovery & Measurement Planning

We begin by analyzing your marketing goals and current measurement setup. Through workshops and data audits, LionTech defines success metrics (KPIs) and builds a measurement plan aligned with GA4, Google Ads, and Firebase.

02

Data Collection & Tag Management

LionTech standardizes data collection with Google Tag Manager and GA4. All key user interactions are captured accurately across web and app, enabling consistent cross-platform reporting.

03

Data Analysis & Dashboarding

Once measurement is in place, LionTech connects data to Google BigQuery and Looker Studio. Our analysts build interactive dashboards to visualize performance, uncover insights, and support effective marketing decisions.

04

Optimization & AI Integration

LionTech continuously improves data accuracy, automates reporting, and applies Vertex AI to predict user behavior, optimize conversions, and enhance marketing ROI.

05

Data Activation & Campaign Integration

LionTech connects your measurement and analytics systems to ad platforms and CRM — activating audiences and unifying performance measurement across Google Ads, Meta, and other ad networks.

Google Marketing Platform | LionTech